Why would an attorney need an Instagram? Why would a dentist need a Facebook? It doesn’t make sense; there is no reason why these companies would spend thousands of dollars a year in paid social media advertising. Did you know that Facebook is one of the largest search engines in the world? Did you also know that search engines now rank social media profiles higher than almost any other type of website?
DIRECT CONNECTION TO CUSTOMERS
The majority of your customers are going to be on social media and it is a great platform to reach them, especially on their phones. One of the main advantages of social media marketing is that you are going directly at the customer rather than waiting and hoping for them to find you.
It may not get you a sale today, but branding is more important than ever. The next time you walk into a grocery store go to a group of products you do not normally buy. It can be something like ant spray, dishwasher fluid or something else. Notice the first one you usually grab for is the name you are most familiar with. But if you never buy it how are you familiar with the brand? Because of their advertising efforts you have that familiarity with their name which makes you more likely to buy their product than someone else’s.
Because profiles like Facebook, Twitter and LinkedIn are now ranked so highly on search engines they can actually push down sites that have negative reviews and comments about you. Pushing down the bad is important for any company that has an online presence.
Rather than having to concern yourself on what platform to advertise to maximize coverage, you already know that the majority of your potential customers are on social media. This puts your promotion directly in front of them whether they are looking on their phone, tablet or computer.
FOLLOWERS -vs- CLICKS
When you put money into PPC you get fast results which is great. However, you are paying for clicks, whether the person buys from your website or not. It’s still a very important area of internet marketing but if you have a smaller budget you may want to put it towards Facebook and Instagram advertising instead. The reason is because when you advertise on social media you are getting followers rather than clicks. A click may lead to a direct sale right then and there but a follower is someone who will see your posts for the entire year.
Digital Urgency social media marketing packages allow you to reach customers on their computers, phones and tablets directly rather than hoping to be found. With over 1.5 billion searches per day on Facebook alone, it’s important to make sure that you have an established web presence. These profiles help with branding, reputation management and give you the opportunity to build followers rather than just collect clicks. Followers will help you get more bang for your buck when you run promotions throughout the year and be able to share those promotions directly with their friends and family. It’s a great way to establish yourself and interact with new customers.