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Very rarely do email recipients reply directly to a 3rd party email but instead take a specific call to action, whether it be clicking thru to the embedded URL or opting out of receiving future advertisements. By default, reply messages are sent to Digital Urgency mailing platform as our propriety delivery system is set up to handle potential bounces or opt out requests that are not submitted by clicking on the supplied link in the footer.
Digital Urgency has always and will continue to respect the privacy of our clients with regards to their marketing strategies in an effort to help them maintain a competitive advantage amongst their peers. These strategies include but are not limited to the disclosure of data usage, the sharing of creative assets or intellectual property
We try to limit the frequency in which a subscriber receives an email advertisement to a maximum of six to eight times per month. The same holds true for mobile advertisements.
Upon receipt of creative assets, Digital Urgency can typically get a creative tested within a few hours and the campaign deployed live within twenty four hours. In order for a campaign to be deployed live, we must receive written approval by the client.
The standard creative assets are a HTML ad, Subject Line, From Line, Seed List and Suppression file, if applicable.
Digital Urgency maintains an international consumer email file that includes subscribers in over one hundred and eighty (180) countries.
Yes, Digital Urgency offers international data including Canada
Company policy is to not sell email addresses unless there is a pre-established relationship between the opt-in subscriber and the client, as in the case with a data append. Additionally, keeping email addresses in-house allows us to preserve the integrity and usage on all of our email subscribers and respect their privacy.
From time to time we might have difficulty delivering a test email to a client’s address. This is often due to firewall settings on the client side. The majority of the recipients in our email database have updated their privacy settings to allow our messages to be delivered to their inbox. If you are not receiving our tests, you need to add our Domain and/or IP Address to your approved list.
Digital Urgency updates and cleans its database in real time, as per usage. This means that as we deploy an email campaign, we gather hard and soft bounces, as well as opt outs and flag the records accordingly. The database as a whole is updated on a quarterly basis.
When someone receives a targeted advertisement from Digital Urgency on behalf of one of our clients, they are immediately removed from our database although legally there is a time frame of seven to ten days in which they must be removed.
We utilize a fourteen (14) point delivery checklist to ensure maximum delivery and maximum impressions for your message. For a complete list of our delivery checklist, please contact a Digital Urgency Account Manager.
Here are the main points of the Can-Spam Act of 2003, all of which we comply with:
A visible and operable unsubscribe mechanism is present in all emails.
Consumer opt-out requests are honored within 10 days. (Digital Urgency actually instantly removes the subscriber from our database via api).
Opt-out lists also known as Suppression lists are only used for compliance purposes.
Accurate from lines (including “friendly froms”).
Relevant subject lines (relative to offer in body content and not deceptive).
A legitimate physical address of the publisher and/or advertiser is present. PO Box addresses are acceptable in compliance with 16 C.F.R. § 316.2(p) and if the email is sent by a third party, the legitimate physical address of the entity, whose products or services are promoted through the email should be visible.
A label is present if the content is adult. We do not email on behalf of anything adult content related.
A message cannot be sent through an open relay.
A message cannot be sent to a harvested email address.
A message cannot contain a false header.
You can find more information about the Can-Spam Act of 2003 here.
Digital Urgency successfully passed On Site Assessment using data security policies as well as policies and technology mirrored after the SSAE 16 Statement on Standards for Attestation Engagements (SSAE)
Digital Urgency was founded in 2008 and occupies a state of the art, 15,000 ft. facility. Our Executive Team is comprised of industry veterans, widely credited with pioneering permission based email marketing and email appending.
Digital Urgency works with hundreds of clients spanning a wide range of verticals and prides ourselves on our clients’ success and subsequent repeat business. The majority of our clients has been working with us for several years and continues to incorporate Digital Urgency services into their media plans. Our micro-targeted database lends itself to working with the following types of clients
Food & Beverage
We utilize an in-house proprietary tracking system to provide complete reporting that details the number of recipients that opened your message, as well as the number of recipients that clicked thru to your website, broken down by URL. When a recipient opens an email, the images must be pulled from our server allowing us to capture whether an open has in fact occurred. All links in the creative contain an invisible redirect, meaning the recipient actually pings our server before ending up at the destination URL. There is no break in the user experience for the recipient.
This can be a difficult question to answer. Historically, we have found that Tuesdays, Wednesday and Thursdays are the best days to send prospecting email. If you send an email on Monday, there is a high likelihood of it getting lost in the shuffle from the large amount of weekend email a recipient might have received. If you send an email on Friday, a large number of people might have mentally “checked out” for the weekend and your email might not get the attention it deserves. From a timing perspective, sending an email first thing in the morning or after working hours (but not too late) is usually the best time to garner a response. The age range of your target audience should also influence the time of day that you choose to send your email. When it is all said and done, the only true way to identify the best time to send your email to Digital Urgency’s consumer database is to deploy an actual test campaign.
Soft bounces basically mean the email was sent to the server, processed, but for some reason was returned. Common reasons include: “user over quota,” and “server temporarily unavailable.” A hard bounce basically means the recipient’s server outright rejected it. Common reasons include: “Account does not exist,” and “domain does not exist.”
Digital Urgency’s consumer database comes from a wide range of sources, including but not limited to over five thousand content & destination websites, online publishers, data partners and co-registration. Some examples of sourcing sites include Apartments.com, Classmates.com, Dailypress.com, Baltimoresun.com, Chicagotribune.com, Courant.com, USMobilerewards.com and Latimes.com. A more in-depth description of the entire opt-in process, including hygiene and data enhancement is available upon request.
Our data is single opt-in and permission-based. Upon sign up, the subscriber is sent a confirmation email to their address giving them an opportunity to opt out in the event they did not intend to sign up.
Digital Urgency owns, maintains and deploys all campaigns internally. This allows us to be flexible with pricing. We have found that each of our client’s needs, goals and budgets are different from one another. The amount of data required, frequency between campaigns, etc. will also differ from client to client. With that being said, we prefer to customize each campaign to meet the goals and objectives of our clients and to do so, flexible pricing is required.
Data intelligence is identified through a variety of methods, including self-reported information during the time of initial opt-in, online and offline surveys, strategic relationships with telemarketing and lead generation companies, data overlays with credit compilers and historical campaign responses.
Digital Urgency’s business database utilizes over 108 sources; records need to be multi sourced prior to inclusion in file. Sources include public records, Federal/State filings, telephone connects and disconnects, professional state licensing records, association data, web/internet data feeds, shipping records, print media publications, national business and professional directories, corporate filings, self-reported data per corporate updates, annual reports (public companies), stock/wire services, data swaps, directory maintenance in return for data usage per controls and websites.
Digital Urgency differentiates itself from our competitors in three (3) key areas: data intelligence, data delivery and the ability to execute a multi-channel campaign. For more information regarding data segmentation and delivery procedures, please contact a Digital Urgency Account Manager.
The tracking report will provide you with the number of recipients that opened your email, the percentage of recipients that opened your email (opens/sent), the number of recipients that clicked on your email, the percentage of recipients that clicked on your email (clicked/sent) as well as the percentage of recipients that clicked on your email as compared to the number that opened it (known as HTML CTR). You will also be provided a breakdown of clicks by URL if your creative contained multiple links.
Digital Urgency sends online surveys to targeted subsets of its database, as well as the database as a whole. The more information we have on file about a consumer, whether it is self-reported or from data overlays, the more likely they are to receive a specific survey. Sending out general surveys to our entire database is one way of gathering intelligence on a consumer, which allows us to choose to include or exclude them from future surveys.