GOALS

  • Target auto intenders and owners of competitive makes and models
  • Increase traffic to website and store location
  • Increase to the contribution of new car sales and leases
  • Capture a greater market share in surrounding cities and specific zip codes

SOLUTION

To execute an effective conquest campaign, Delray Acura & Hyundai utilized Digital Urgency’s automotive file and deployment services. Digital Urgency’s identified nearly 348,000 permission-based email subscriber’s that met Delray Acura & Hyundai’s target audience. Digital Urgency executed a multi-tier campaign focused on reach and frequency and presented each potential customer with three (3) money-saving automotive offers highlighting new 2014 vehicles.

RESULT

During a thirty (30) day period, nearly 110,000 targeted email subscribers viewed Delray Acura & Hyundai’s offer and Digital Urgency was able to drive close to 13,000 qualified prospects to the client’s website. Digital Urgency provided Delray Acura & Hyundai with the postal address for all of the email subscribers that received the offer and after performing a sales match, Delray Acura & Hyundai matched 92 of the 247 vehicle sales (37%) to those that had received the targeted email campaign. As a result, Delray Acura & Hyundai has already renewed the program twice and decided to continue monthly email programs with Digital Urgency on an ongoing basis.